Overview
Spotify entered the online education market with Courses on Spotify, rolling out across the UK. Video courses are free for Premium users and purchasable for free users, sitting alongside music, podcasts, and audiobooks.
We were part of a wider production and educational development team tasked with creating courses for the Make Music category, working alongside educational technology companies like BBC Maestro. We were also key figures in the development of the world's first accredited DJ pathway with ABRSM (The Associated Board of the Royal Schools of Music), combining qualifications, digital assessments, and artist-led learning.
Impact
- Reached over 30 million UK users
- Expanded Spotify's content offering into education
- Made contemporary music learning more accessible through quality content and culturally relevant artists
- Helped ABRSM move into contemporary music education from their traditional classical background
- Delivered real-world learning outcomes to aspiring musicians and DJs
Our Approach
We developed over 50 courses for Spotify, sourcing a diverse range of industry-relevant talent across different genres and disciplines. Working closely with artists, we provided the educational expertise to combine their insights with strong pedagogy, coaching them on set to deliver their best performances.
We handled production logistics across varying team sizes depending on the needs of each shoot – sourcing locations, building custom sets, and tailoring environments to suit each artist's discipline. The courses were broken into classes optimized for engagement, cutting out noise and leaving only quality learning. Everything had to be authentic but educationally strong.
For the ABRSM-partnered DJ pathway, we developed fully accredited DJ qualifications from Level 1 to 3. The syllabus and assessments were designed to meet the needs of modern DJs, taking absolute beginners to professional standard. The corresponding courses were taught by accomplished DJs and BBC Radio presenters Jamz Supernova, Jeremiah Asiamah, and Sarah Story.
What we delivered:
- 50+ artist-led courses for Courses on Spotify
- Learn to DJ pathway: DJ qualifications, accredited assessments, and artist-led learning
- End-to-end development: talent sourcing, qualification design, script writing, production, direction, and editing
Team: Director, Production, Product Manager, Script Supervisor, Editor, Educational Specialist
The Result
Over 50 artist-led courses across genres and disciplines now populate the Make Music category on Courses on Spotify. The courses are premium quality, yet authentic and industry-relevant, offering learners accessible modern music education.
The flagship DJ pathway features courses taught by acclaimed artists, including BBC Radio presenters Jamz Supernova, Jeremiah Asiamah, and Sarah Story. Accredited by ABRSM, the learning content meets the highest global educational standards.
