Bergkamp x Bronze: Highbury Jacket

Overview

Dennis Bergkamp partnered with designer Antonia Bronze to release a limited-edition varsity jacket inspired by Arsenal's final season at Highbury in 2005/06. Personal details from Bergkamp's career run throughout the piece, celebrating Highbury – one of English football's most iconic stadiums and a place that means as much to Bergkamp as it does to generations of Arsenal supporters.

DO CULTURE was commissioned to create campaign and e-commerce photography for the varsity jacket launch, capturing both the product's craftsmanship and its emotional connection to football heritage.

Impact

Created premium campaign imagery that elevated the product's positioning
Delivered comprehensive e-commerce photography showcasing product details and craftsmanship
Captured the emotional connection between product, player, and place
Provided versatile imagery for digital campaigns and retail platforms
Enhanced the collaboration's storytelling through visual narrative

Editorial photo of model in jacket on a chair

Detail shot showing illustrated patch inside of jacket

Our Approach

Our creative process began with gathering visual references to establish the look and feel that would best represent both the product and its heritage. We designed a set that complemented the jacket's aesthetic – creating a space that felt authentic to the story while serving the commercial needs.

We directed the model to achieve natural, confident poses that showcased the jacket's fit and details. The shoot combined traditional e-commerce requirements (front, back, detail shots, component breakdown) with campaign imagery that told the broader story of craftsmanship and football heritage.

What we delivered:

Campaign photography
E-commerce stills (front, back, details, components)
Creative direction and set design
Model direction and styling support

The Result

The final images successfully bridged campaign storytelling with e-commerce functionality. Each shot captures the jacket's premium quality and attention to detail while connecting it to the rich heritage of Bergkamp's Arsenal legacy and Highbury's iconic status.

The photography showcases both individual components and how they come together to create the finished piece, reflecting the collaboration between legendary footballer and talented designer.