Overview
We were part of a wider production team creating a collection of classes with Knucks for the WHATCLASS music learning platform. The aim was to make modern music learning more accessible by gaining insights from a relevant, rising star who hadn't created educational content before.
Like most artists, this was Knucks' first experience teaching and delivering content in a course format. We worked closely with him to coach him through the process, ensuring his insights felt authentic while meeting educational standards. Each class needed to work as a standalone piece while forming part of a coherent collection.
The DO CULTURE team handled talent sourcing, pre-production, location scouting, direction, production, and script supervision on set. We also developed the class descriptions, and carried out quality assurance to ensure the final product met both creative and educational objectives.
